Understand how visible you are in AI Search.
Gro Score Methodology
- A clear view: how eligible is your site for citation in AI search results
- A 0-100 AI visibility baseline
- Built from 5 weighted signal groups
What we Assess
The Gro Score is a weighted composite derived from five signal groups. Each group contains multiple weighted signal measures.
Structural Clarity
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Heading hierarchy
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Service and entity definitions
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Crawlable navigation
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Internal linking structure
Educational Depth
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Answer-based content
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Definitions
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Long-form guidance
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Topical coverage
Freshness + Maintenance
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Updated timestamps
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Current data references
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Version transparency
Authority Signals
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Third-party references
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Citation formatting
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Trust indicators
Machine Readability
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Schema implementation
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FAQ structure
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Consistent terminology
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Clear entity naming
How we estimate your AI Search Visibility
AI search visibility is determined by how clearly your business can be understood and referenced by AI systems.
It’s about whether your business is structured clearly enough for AI systems to understand, trust, and reference.
The Gro Score is a 0–100 baseline that evaluates how ready your site is to appear in AI-generated answers.
What the Gro Score is Not
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It is not a traffic prediction tool.
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It is not an SEO audit.
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It is not a performance metric.
It is a structural visibility baseline for how likely you are to be referenced by AI search systems.
How often we update the method
The scoring framework evolves as AI search systems change.
Each methodology update is versioned and timestamped.
Version 1.2 — February 2026
What Your Gro Score Means
FAQs
What is AI search visibility?
AI search visibility refers to how likely your business is to be mentioned, cited, or linked to in AI-generated answers across platforms like Google AI Overviews and Chat-based search tools.
Is this the same as SEO?
No. SEO focuses on ranking in traditional search results.
AI visibility focuses on being referenced within AI-generated summaries.
SEO still matters, but it's only one factor in optimising for AI search.
Do I need technical skills to improve my score?
No. Most improvements relate to clarity, structure, and documentation — not code-heavy changes.
How long does it take to receive my Gro Score?
Gro Scores are delivered within 1 business day (Mon–Fri).
They often arrive much sooner, but this allows for any time difference between our team and you.
What industries does this work best for?
Gro Score works for everyone.
Gro Me, more generally, finds founder-led service businesses, consultants, ecommerce brands, and SaaS tools benefit most.
Is this only for Australian businesses?
No. Gro Me is based in Australia but works globally.
Does social media impact my Gro Score?
Indirectly. Social links can strengthen authority signals, but the score evaluates your website structure.
What’s included in the Top 5 Plan?
A prioritised, practical list of the five highest-impact structural improvements for your business to improve its AI visibility.
Will this guarantee AI mentions?
No. AI systems are probabilistic. The Gro Score improves structural eligibility.
How often should I reassess my score?
Every 3-6 months, or after major site changes.
