AI SEARCH OPTIMISATION FOR ESTABLISHED BRANDS
You've built something real. AI just can't see it yet.
You have press, proof, and a client list worth talking about. But when someone asks an AI tool who to call for what you do, you might not be in the answer.
That's a structural problem, not a brand problem. And it's fixable.
START WITH A PERSONALISED AI SEARCH OPTIMISATION PLAN
Your authority is visible to humans. It's less visible to AI.
Brand authority — the press, the reputation, the work — is what humans recognise. Category authority is what AI search systems extract. Right now, most established brands have the first and are missing the second.
The gap is structural: process pages, case studies, FAQs, and schema that give AI tools something to cite. It's not a rebrand. It's infrastructure.
Brand Authority × Infrastructure = Category Authority
Support options for Your established brand
Brand Visibility Mapping
Best for: Established brands who need a clear map of what to fix, in what order, leveraging existing assets.
$1,250one-off
Your Brand Visibility Map includes
- Authority review — where you're cited and how
- Gap analysis — what's missing structurally
- Competitor review (up to 5)
- Industry and geographic benchmark
- Tactical Action Plan + briefing documents
Structured Visibility Support
Best for: Businesses with a clear plan who want execution without adding it to their plate.
$1250/month
Structured Visibility includes
- Progress against your Brand Visibility Map priorities
- Creation of 2 AI-optimised content pieces (e.g. FAQ blocks, case study cards, process page copy, media release)
- Distribution to agreed channels with 1 guaranteed placement per month
- Quarterly query + messaging pillar refresh
- Monthly tracking report with links and outcomes
Category Authority Build
Best for: Established businesses who want to own their category in AI search — not just appear in it.
$2450/month
Category Authority Build includes
- Everything in Structured Visibility Support
- +4 AI-optimised content pieces per month across agreed pillars (6 total per month)
- PR and DPR distribution with 2 guaranteed placements per month
- Backlink leverage strategy — directing existing authority to deeper, category-relevant pages
- Schema and structured data guidance for technical implementation
- Quarterly competitive review
YOU'VE BUILT YOUR BUSINESS, LET'S MAKE SURE YOUR BRAND IS VISIBLE.
What's in Your Brand Visibility Map?
Authority Review
Your existing visibility–press, platforms, directories, partnerships–and which are working hard for your visibility versus just existing
Competitor Review
Review of 5 competitors, how they're structured for AI discoverability — where they're ahead, where you are; what gaps to close, what positions to defend.
Gap Analysis
Identifying the structural elements AI search needs that you don't currently have, and a map to close the gaps
Gro Score + Benchmarks
Where you sit today, against your industry and geography. So you have a clear baseline to measure growth from
Briefing Documents
Guidance and templates to enable and empower your Team to deliver if you want to DIY
Tactical Action Plan
All your tactcial actions, aligned to your business objectives, and prioritised by impact, ease, and confidence
Not sure if this is for you?
This isn't for businesses starting from scratch.
If you're still building your foundations — website, brand, early clients — then our startup and small business AI Search Visibility tools will be a better fit – and price point – for where you're at.
The range here is for businesses that have been around. You have clients, reliable revenue, you have credibility, you've been covered somewhere worth mentioning. The problem isn't what you've built. It's that AI can't extract it cleanly enough to reference you confidently.
Still got questions about what level is right for you? We're here to help. Contact us here.
About to launch a new website or product? We've got the right support for that.
Frequently asked questions
What’s the difference between this and an SEO audit?
An SEO audit evaluates how search engines crawl, index, and rank your website.
A Brand Visibility Map evaluates how AI search systems (like large language models and answer engines) extract, interpret, and reference your brand.
While there is overlap — especially around technical structure and authority signals — AI visibility prioritises:
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Structured content architecture
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Entity clarity (who you are, what you do, where you operate)
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Schema and machine-readable signals
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Citation likelihood
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External reference consistency
Improving AI visibility often strengthens organic search performance. But the infrastructure required for AI extraction is not identical to traditional SEO optimisation.
Do I need a large website for this to work?
No.
Many established brands have small, well-designed websites that are underperforming in AI discoverability.
AI systems do not reward size — they reward clarity, structure, and extractability.
The work typically involves:
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Adding structured content layers
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Clarifying entity signals
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Strengthening topical authority
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Improving citation readiness
This is about improving infrastructure — not rebuilding your design.
Can I use this if I’m rebuilding my website right now?
Yes — and this is often the most efficient time.
Check out our new website / pre-website launch options as embedding AI visibility infrastructure during a rebuild avoids costly retrofitting later.
This includes:
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Schema implementation
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Structured service and entity pages
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Clear geographic and audience positioning
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FAQ and extractable content blocks
If you're pre-launch or mid-build, a Pre-Launch Snapshot can identify what to integrate before go-live.
How long before I see results?
Directional movement in your Gro Score typically appears within 3–4 weeks of implementation.
That timeframe reflects:
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AI crawler re-indexing cycles
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Structured data recognition
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External signal registration
Authority-building activities — such as citation development, backlink strengthening, and content expansion — compound over 3–6 months.
AI visibility behaves like infrastructure: early movement is measurable; long-term authority builds progressively.
What if I already have an SEO agency?
We are not a replacement for your SEO or PR agency.
Traditional SEO focuses on ranking performance and traffic growth.
Brand Visibility Mapping focuses on AI extraction, structured architecture, and citation readiness.
In practice, the work complements existing SEO strategies and often improves their effectiveness.
If there is overlap in scope, it is identified upfront to avoid duplication.
What does execution support look like in practice?
Execution support is structured, not open-ended.
Monthly:
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Agree focus area (infrastructure, content layer, citation development, or authority signal)
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Implement agreed work
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Distribute where relevant
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Report with measurable outcomes and links
Quarterly:
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Refresh AI query landscape research
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Update messaging alignment
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Re-prioritise based on visibility shifts
You do not have to manage execution;
we agree direction and any pivots based on the outcomes.
Can I choose the media you pitch to?
Yes. We'll agree the target channels for your content amplification quarterly.