--- title: "AI Search Optimisation (ASO): What It Is & How to Get Recommended" description: Learn how AI Search Optimisation works and how to get your business cited and recommended in AI-generated answers. image: https://gromeonline.com/hubfs/AI%20Search%20Optimisation%20and%20gro%20me%20on%20mulberry%20background.png --- [Skip to content](https://gromeonline.com/ai-search-optimisation#main-content) [![Standard on Transparent - trimmed for banner](https://gromeonline.com/hs-fs/hubfs/Logos/Standard%20on%20Transparent%20-%20trimmed%20for%20banner.png?width=2000&height=1000&name=Standard%20on%20Transparent%20-%20trimmed%20for%20banner.png)Homepage](https://gromeonline.com/?hsLang=en) - [Free Gro Score](https://gromeonline.com/gro-score?hsLang=en) - [Solutions](https://gromeonline.com/ai-search-visibility-solutions?hsLang=en) - [Start Here](https://gromeonline.com/gro-score?hsLang=en) - [Understand Your Position](https://gromeonline.com/ai-search-visibility-plan?hsLang=en) - [Understand Your Buyers](https://gromeonline.com/ai-query-report?hsLang=en) - [For Small Business + Startups](https://gromeonline.com/en-au/ai-search-visibility-for-small-business-and-startups?hsLang=en) - [For Established Brands](https://gromeonline.com/en-au/ai-search-visibility-for-established-brands?hsLang=en) - [For CMOs](https://gromeonline.com/cmo-ai-search-pack?hsLang=en) - For Agencies + Partners - [Insights](https://gromeonline.com/gro-me-insights?hsLang=en) - [Contact](https://gromeonline.com/gro-me-online-contact-us?hsLang=en) - [Free Gro Score](https://gromeonline.com/gro-score?hsLang=en) - [Solutions](https://gromeonline.com/ai-search-visibility-solutions?hsLang=en) - [Start Here](https://gromeonline.com/gro-score?hsLang=en) - [Understand Your Position](https://gromeonline.com/ai-search-visibility-plan?hsLang=en) - [Understand Your Buyers](https://gromeonline.com/ai-query-report?hsLang=en) - [For Small Business + Startups](https://gromeonline.com/en-au/ai-search-visibility-for-small-business-and-startups?hsLang=en) - [For Established Brands](https://gromeonline.com/en-au/ai-search-visibility-for-established-brands?hsLang=en) - [For CMOs](https://gromeonline.com/cmo-ai-search-pack?hsLang=en) - For Agencies + Partners - [Insights](https://gromeonline.com/gro-me-insights?hsLang=en) - [Contact](https://gromeonline.com/gro-me-online-contact-us?hsLang=en) # What Is AI Search Optimisation (ASO)? How It Works and Why It Matters in 2026 **AI Search Optimisation (ASO)** is the process of making your business **easy for AI to select, trust, and recommend in answers** — not just rank in search results. It shifts the goal from *getting clicks* to *being included in the answer itself*. > **If SEO helps people find you, AI search determines whether you’re recommended.**   | #### Traditional SEO | #### AI Search Optimisation | | --- | --- | | Ranks pages | Recommends businesses | | Optimises keywords | Optimises answers | | Click-focused | Trust + citatio-n-focused | | Traffic is the goal | Selection is the goal | In AI search, you are no longer competing for  position — you are competing for **inclusion in the answer itself**. ## What Changed in Search (2024–2026) - AI answers reduce clicks - Fewer sites get traffic, but higher intent - Trust signals matter more than volume - Structured, clear content gets cited ## What Drives AI Search Visibility 1. Answer clarity (direct, structured responses) 2. Topical authority (clear niche ownership) 3. Proof and evidence (case studies, results) 4. External validation (mentions beyond your site) 5. Consistency of positioning If you’re unsure how visible your business currently is in AI-generated answers, you can check your baseline using a [Gro Score](https://gromeonline.com/gro-score?hsLang=en). ## Who Needs AI Search Optimisation If your customers are asking questions before they contact you, AI search is already influencing your pipeline. - Founder-led businesses - Service providers - Consultants - Ecom brands with consideration phase ## Why AI Traffic Matters In the last 30 days, visitors from AI referrals spent **4.1 minutes on site**, compared to **17 seconds from organic search**, with higher pages per session and near-zero bounce rate. This is the shift: **less traffic, but far higher intent.**   ## How to Improve Your AI Search Visibility - Answer real questions clearly - Narrow your positioning - Publish proof, not just opinions - Get cited outside your site - Structure content for extraction ## What does AI Search Optimisation actually involve? At a practical level, AI Search Optimisation includes: - Structuring content so answers are easy to extract - Building authority around a clear niche - Publishing proof that AI can cite - Earning mentions beyond your own website - Maintaining consistent positioning across channels ## Frequently Asked Questions These are the most common questions businesses ask when trying to improve their visibility in AI-generated search results. ### What is AI Search Optimisation? AI Search Optimisation (ASO) is the process of structuring your content and authority signals so AI tools like ChatGPT, Google AI Overviews, and Perplexity can confidently cite and recommend your business in their answers — not just rank your website in search results. ### How is AI Search different from SEO? Traditional SEO focuses on ranking your website in search engine results to drive clicks. AI search is different — it focuses on whether your business is selected and cited within the answer itself. In other words: - SEO = visibility through rankings - AI search = visibility through recommendations ### Why is AI traffic more valuable? AI traffic tends to come from users who are further along in their decision-making, which means they engage more deeply. In practice, this often results in: - Longer time on site - Lower bounce rates - Higher-quality enquiries For example, recent data shows AI-referred visitors spending significantly longer on site compared to traditional organic search traffic — a strong signal of higher intent. ### How do I know if my business is visible in AI search? The easiest way is to run a visibility check that looks at how often your business appears in AI-generated answers, how clearly it’s positioned, and whether there is enough supporting evidence for AI to trust and recommend it. ## Check Your AI Search Visibility If you want to understand how visible your business currently is in AI-generated answers, you can [check your AI visibility score for free](https://gromeonline.com/gro-me-online-ai-search-score?hsLang=en). - [Get Your Gro Score](https://gromeonline.com/gro-score?hsLang=en) - [Get Your AI Visibility Plan](https://gromeonline.com/ai-search-visibility-plan?hsLang=en) - [For Startups + Small Business](https://gromeonline.com/en-au/ai-search-visibility-for-small-business-and-startups?hsLang=en) - [For Established Brands](https://gromeonline.com/en-au/ai-search-visibility-for-established-brands?hsLang=en) - [For CMOs](https://gromeonline.com/cmo-ai-search-pack?hsLang=en) - [Insights](https://gromeonline.com/gro-me-insights?hsLang=en) - [How Gro Score's Calculated](https://gromeonline.com/en-au/gro-score-methodology?hsLang=en) - [Contact Us](https://gromeonline.com/gro-me-online-contact-us?hsLang=en) [![Standard Rev on Transparent for dark](https://gromeonline.com/hs-fs/hubfs/Standard%20Rev%20on%20Transparent%20for%20dark.png?width=150&height=150&name=Standard%20Rev%20on%20Transparent%20for%20dark.png "Standard Rev on Transparent for dark")](https://gromeonline.com?hsLang=en) ---  AI Visibility Strategist for Business Owners in Australia — Virtual Globally © 2026 Gro Me Online Pty Ltd · Melbourne · [Privacy Policy](https://gromeonline.com/gro-me-online-privacy-policy?hsLang=en)  · ABN 19 692 929 865 Updated June 2026 ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Suzanne Hevey" }, "dateModified" : "2026-04-02", "datePublished" : "2026-04-02", "description" : "AI Search Optimisation (ASO) explained: how to get your business cited and recommended in AI-generated answers, not just ranked in search engines.", "headline" : "What Is AI Search Optimisation (ASO)? 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